'Applause.Inc 'was a company that produced stuffed toys and collectable figures,The company licensed toys from Warner Bros, Disney and Jim Henson 's Muppets,It's principal subsidiaries included Dakin inc. and international Tropic-Cal inc,The Applause brand survives as part of Russ Berrie.

In the 1990s the Applause company released Nightmare Before Christmas items as a part of the movie's release such as Poseable dolls,Pencil Toppers,PVC figures,Bendable figures,Keychains,Cookie jars and Coffee mugs and other items.

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