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Touchstone Pictures is a subsidiary of Walt Disney. They are responsible for releasing The Nightmare Before Christmas in theaters in 1993. The film was originally going to be released by Walt Disney Pictures and be part of the Walt Disney Feature Animation lineup, but Disney decided to release the film under their adult themed label Touchstone Pictures because the studio thought the film would be "too dark and scary for kids," Selick remembered. "Their biggest fear, and why it was kind of a stepchild project, [was] they were afraid of their core audience hating the film and not coming." To convey Burton's involvement and attract a wider audience, Disney marketed the film as "Tim Burton's The Nightmare Before Christmas". Burton explained that, "…it turned more into more of a brand-name thing, it turned into something else, which I'm not quite sure about."

This logo can also be seen on the Original VHS Release of The Nightmare Before Christmas. It can also be seen on the 1997 DVD release of the movie and the Special Edition VHS and Special Edition DVD release of the movie from the year 2000. The film has been reissued by Disney under the Walt Disney Pictures label since 2006, as seen on the two disc Collectors Edition released in 2008 and on The Nightmare Before Christmas 3D Blu-ray.

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